Lauren Conrad's Paper Crown 2012 Fall Lookbook

Lauren blogged:
"I’m excited to give you the very first, exclusive look at the Paper Crown Fall 2012 Lookbook! Even though the collection won’t hit stores until late August 2012, I thought it would be fun to share the lookbook photos...
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~Kelli at Hills Freak

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Lauren Conrad Promotes Her Line 'Paper Crown' at Cusp

By Livia Soong
Lauren Conrad stood underneath the CUSP Store's spotlights, with her hands clasped and a demure smile on her face.
The 25-year-old reality-star turned-fashion-designer stood larger than life with perfectly coiffed hair, dressed in a nude camisole and floral maxi skirt from her new line, Paper Crown. Conrad made an appearance at CUSP, a series of boutiques owned by parent company Neiman Marcus, in Century City Wednesday night to promote her 2011 Holiday collection
Shoppers and fans alike thumbed through her flirty dresses and feminine separates while a DJ spun beats in the background and sharply dressed servers offered cocktails and appetizers. The former MTV reality star, accompanied by Paper Crown partner and best friend Maura McManus, was all smiles as she mingled in the chic and upbeat atmosphere.
"There's something really cool about watching a piece develop and going through fittings and picking the exact fabric and going to the factories," said Conrad. "It's a little more work and a little more stressful, but it's rewarding at the end. Plus, it was a very fun thing to do with one of my best friends."
Conrad proved her worth as a designer with her latest line. A mix of glam and elegance, key pieces from the Holiday collection include a tiered silk mini dress, a grey velvet floor length gown with an open back, and the ultimate long-sleeved lace LBD. Conrad's favorite piece of the flawless and festive bunch is the Plath skirt, a pleated lace mini with a gathered waist.
Conrad already has a 2012 Pre-Spring lookbook on the Paper Crown website and from the looks of it, we'll be seeing more of Paper Crown in the future.
"It's something that I love doing and that’s what the brand has always been about," says Conrad. "It's about pursuing your dreams and doing things that make you happy.”

Sorry for the tagged photos but they were they only ones I could find from the event. I'll switch them out if others become available.
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credit - neontommy.com, AP images
~Kelli at Hills Freak

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Lauren Conrad on Her Paper Crown Holiday Collection & Her Thanksgiving Plans - Video

Lauren Conrad made an appearance at 'Cusp' in Century City yesterday for a meet & greet with fans and to showcase her new Paper Crown holiday collection.
Lauren, wearing a pretty ensemble from her line chatted with PopSugar editor Katie Henry at the event. Lauren walked us through her latest looks, and she told us what she'll be doing this Thanksgiving.
Lauren: "I usually just go home for Thanksgiving, but I'm the chef. I learned very quickly that if you're the chef, you get to stay in the kitchen all day and you don't have to do any dishes at the end, so that's the job I go for."
Lauren definitely deserves the time off with how busy she's been. In addition to her fashion line, she's also currently working on a beauty book of tips and tricks, and we may even be seeing her back on TV! MTV is rebooting Punk'd and Lauren was one of the first victims. The experience is apparently still fresh in her mind.
Lauren: They terrified me, I almost cried. I was really upset. And the worst part is at the end, they were like, oh, and then you realize everyone around you has been lying to you for several weeks and then they were telling me all the stuff they were going to do, and I was like, that's terrible.
But no hard feelings. For now, Lauren's just looking ahead to the coming weeks.
Lauren: Just this whole month is about spending time with your friends and family, and I'm a big fan of the holidays, so I'm excited.

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~Kelli at Hills Freak

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Lauren Conrad Rocking Paper Crown Leggings At Mercato di Vetro

Many celebs moonlight as fashion designers, but it's especially impressive when they step out in their own creations straight off the racks. Lauren Conrad has taken to promoting her latest clothing line, Paper Crown, on none other than herself.
The Hills alum has been spotted on numerous occasions (most recently for a girls' night out at L.A. restaurant Mercato di Vetro on Oct 6) rocking the black Serena Leggings ($156, revolveclothing.com) from her line's Fall/Winter 2011 collection
"They are a staple for me when I going out, and I honestly I put the leggings on everybody, because they're so flattering," Conrad told Us Weekly in a September 8 interview. "You can make them look very chic or more rocker and a little edgier."
The fashionable star recommends pairing the lightweight faux-leather pants with heels and a top for a night out or with flats and a loose T-shirt for a more casual occasion. Other faux-leather pieces in the collection include high-waisted shorts, a cropped jacket and a high-waisted pencil skirt.

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credit - zimbio, omg.yahoo.com
~Kelli at Hills Freak

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Lauren Conrad ‘Designs Selfishly’

By Blaine Zuckerman
Lauren Conrad seems to have found the trick to making great clothes. “Design selfishly,” Conrad, who has a self-titled collection for Kohl’s as well as her new Paper Crown line, tells PEOPLE. Her motto for creating each season’s signature look? “You know what you’d want to buy — design it.” Simple enough.
“I love floor-length pieces in pretty fabrics,” continues the former reality star, who created a resort collection for Paper Crown full of maxi dresses in a variety of silhouettes. But for fall, she’s feeling leather — faux, that is. “You can find an alternative to leather or fur, so use it,” she says. “I like that faux leather has more stretch, so we did a legging, which I love.”
There’s a continuity in each season for each line that comes from Conrad’s own vision. “The look is soft, romantic, pretty,” she explains. And she’s also figured out that style isn’t just about looking good. “Dress in what makes you feel good about yourself too,” she advises.
The California girl isn’t only involved in fashion these days; she just finished a stint as a guest writer on Forbes.com and recently announced plans to launch a beauty line based on her popular new website, TheBeautyDepartment.com.

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credit - stylenews.peoplestylewatch.com
~Kelli at Hills Freak

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Lauren Conrad's Line Paper Crown: The Complete Spring 2012 Lookbook

Lauren blogged: Here is the complete Paper Crown Spring 2012 Lookbook! These looks won’t hit stores until March 2012, but I thought I’d share the photos anyway since this is what I have been working on all summer… and Spring/Summer 2012 Fashion Week is well underway, so why not?
Which look is your favorite?
I'll be doing a Chic Peek behind-the-scenes blog post about the shoot next week!
XO Lauren
P.S. The Spring 2012 line is can viewed by industry buyers this week at Coterie in NYC!
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credit - LaurenConrad.com
~Kelli at Hills Freak

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