The X's and O's of Capital Markets: Buy Side vs. Sell Side

A very common question when interviewing for investment banking positions is 'Do you want to be on the Buy Side or Sell Side?' This is a basic question that you should not get wrong. If you want to be an investment banker then you want to be on the Sell Side.Investment Banking Analyst/Associate = Sell SideSell SideIn general, they are not investors, but rather they give advice to the buy side,